Explore the controversial perspective on addiction presented by neuroscientist and former addict Marc Lewis in this thought-provoking lecture from The Royal Institution. Delve into Lewis's argument that addiction is not a disease, despite its recent classification as such. Examine the impact of addiction on the brain through personal stories and scientific evidence, and discover how neuroplasticity and a developmental approach to treatment can aid in overcoming addiction. Learn about the cycle of brain activation in addiction, the concept of ego fatigue, and why the disease model of addiction may be counterproductive. Gain insights into alternative approaches to empowering addicts and effective treatment methods that focus on connection and personal growth.