Explore the challenges and opportunities of modern book publishing in this comprehensive panel discussion featuring faculty members and publishing executives. Gain valuable insights into negotiating contracts, working with literary agents, and navigating the promotional process for scholarly books. Discover how new technologies and market forces have transformed the publishing landscape. Learn about digital printing, the importance of crafting a strong book proposal, and understanding your target audience. Delve into the differences between trade books and monographs, and receive expert advice for academic authors. Understand the economic realities of publishing and the role of editorial boards in the selection process. Whether you're a seasoned author or aspiring to publish your first book, this informative session provides essential knowledge to help you succeed in the evolving world of academic publishing.