Explore the critical aspects of IoT privacy and security labeling in this IEEE conference talk. Delve into the findings of a comprehensive study involving privacy and security experts and consumers to determine essential information for IoT device labels. Learn about the three-round Delphi process used to identify key factors, the distribution of these factors across primary and secondary label layers, and the rationale behind expert choices. Discover insights from consumer interviews and their perceptions of the proposed label information. Examine the prototype privacy and security label designed to empower consumers in making informed IoT purchase decisions, and understand the potential impact of such labels on transparency in the IoT market.