Explore the art of effective writing in this Harvard lecture featuring Professor Steven Pinker and Visiting Professor Jill Abramson. Delve into the challenges of teaching and learning writing, gaining practical recommendations based on Pinker's book "The Sense of Style." Discover the importance of establishing a mental model for writer-reader communication and learn about the "classic style" approach to writing. Contrast academic writing styles with more effective techniques, and understand how to avoid common pitfalls such as clichés and metaconcepts. Gain insights into newspaper style, the impact of digital media on writing, and the role of journalists in clear communication. Examine examples of both good and bad writing across various fields, including law and consulting, and explore the future of writing in the digital age.