Explore a thought-provoking conference talk that delves into the ethical implications of mass surveillance, machine learning, and data collection in the tech industry. Examine how commercial surveillance has become the economic foundation of the industry and its potential impact on democracy and authoritarianism. Learn about the unintended consequences of indiscriminate data collection and the challenges faced in undoing the damage caused by powerful persuasion tools. Discover potential solutions and reforms, including structural changes, regulation, and ethical considerations. Investigate the concept of federated machine learning and its potential benefits. Gain insights into the complexities of data longevity and the value of data in today's digital landscape. Reflect on the responsibilities of tech professionals in creating a less monstrous online world and seizing opportunities for positive change.