Explore the inspiring journey of Seoul's oldest bakery, Taegeukdang, in this TEDx talk by CEO Shin GyungChul. Delve into the bakery's rich history dating back to 1946 and learn how it overcame leadership challenges and fierce competition. Discover how the third-generation leader successfully bridged tradition with modernity, transforming Taegeukdang from a celebrity hotspot into a beloved icon. Gain insights into the bakery's evolution as it faced the rise of fast food chains and franchises in the 1980s and 1990s. Understand the delicate balance of preserving traditional values while embracing contemporary tastes and market dynamics. Witness how timeless innovation and adaptive leadership have ensured the continued legacy of this 80-year-old establishment, connecting it with the world in new and exciting ways.