Explore the evolving landscape of internet celebrity culture in this TEDx talk by Yulin Wang, a cultural industry management PhD and lecturer. Discover how top influencers are embracing fragmentation and decentralization of their personal brands, transforming grand narratives into numerous micro-narratives to create a "database consumption" experience. Learn why celebrities now encourage fan-made memes and content, recognizing their value in enriching virtual personas and preserving key moments in their online careers. Gain insights into the active role of platform users in constructing these digital databases. Drawing from her expertise in ACG (Anime, Comics, and Games) culture and her experience as a media company founder, Wang offers a unique perspective on the symbiotic relationship between internet celebrities and their audiences in shaping modern digital identities.