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1
Introduction
2
Create a Google Analytics account
3
Create a property
4
Brief overview of GA4 vs. Universal Analytics
5
Creating a GA4 and Universal Analytics property
6
Brief overview of the admin area
7
Home report
8
Real-time reports
9
Audience reports
10
Using the date range selector
11
Acquisition reports
12
Behavior reports
13
Conversions reports
14
Home report
15
Real-time report
16
Acquisition reports
17
Engagement reports
18
Monetization reports
19
Demographics reports
20
Technology reports
21
Events
22
Analysis Hub reports
23
Audiences
24
DebugView report
25
Configuration options in GA4
26
Enhanced Measurement in GA4
27
Modifying events
28
Create events
29
Adding GA4 tag in Google Tag Manager
30
Configuration options in Universal Analytics
31
View settings
32
Goals
33
Property settings
34
Adding Universal Analytics tag in Google Tag Manager
35
Linking Search Console
Description:
Dive into a comprehensive 56-minute video tutorial on Google Analytics, covering both Google Analytics 4 (GA4) and Universal Analytics. Learn how to create an account, set up properties, navigate reports, and configure essential settings. Explore key features like real-time data, audience insights, acquisition tracking, and conversion analysis. Gain hands-on experience with GA4's new interface, including enhanced measurement, event creation, and the Analysis Hub. Master Universal Analytics configuration, including view settings, goals, and property management. Discover how to integrate Google Tag Manager and link Search Console for enhanced tracking capabilities. Packed with practical tips and time-stamped sections for easy navigation, this tutorial equips you with the skills to leverage Google Analytics effectively for data-driven decision-making.

Google Analytics Tutorial - Learn Google Analytics 4 and Universal Analytics Step-By-Step

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