Explore the intersection of technology and creativity in this 19-minute TEDx talk by Erkin Şahinöz at TEDxAtapark. Discover insights from a distinguished professional with a background in mechanical engineering, economics, and business administration. Learn how Şahinöz's diverse experiences, including roles at the US Federal Reserve, Arıkanlı Holding, and Erste Bank, shape his perspective on innovation. Gain valuable knowledge on strategic management, digital transformation, branding, financial management, export market research, blockchain, and Industry 4.0 as Şahinöz shares his expertise in these cutting-edge fields.