Explore the intersection of artificial intelligence and creative industries in this thought-provoking TEDx talk by Berat Kuzu. Discover how creative industries, comprising 16 sectors, shape societies and influence various aspects of life. Learn about the speaker's advertising career and family background as he illustrates the power of communication through childhood anecdotes. Examine the role of AI in societal interactions and its impact on creative industries. Gain insights into how creative industries, coupled with AI, are shaping the quality of human life and driving innovation in marketing, advertising, and beyond. Delve into topics such as scent branding, AI-based marketing, and human behavior as Kuzu shares his expertise and vision for the future of creative industries.