Explore the fundamental aspects of customer management in this 44-minute video course. Gain insights into how customer management encompasses a broader scope than CRM, and learn to differentiate between customer relationship management, customer experience, and customer success management. Delve into topics such as CRM software, its features, and the interplay between CRM, SCM, and PLM. Discover effective marketing strategies to boost customer loyalty and understand the importance of customer experience management. By the end of this comprehensive overview, acquire a solid foundation in customer management principles and their practical applications in business.