Explore the inspiring journey of Berk İmamoğlu, an engineer and professional manager, in this 21-minute TEDxDenizli talk. Discover how İmamoğlu pursued his dreams to found Turkey's first audiobook store, Seslenen Kitap, after a 15-year career in engineering and management. Learn about the rapid growth and notable success of this pioneering venture in the Turkish audiobook industry. Gain insights into the acquisition of Seslenen Kitap by Swedish audiobook company Storytel in 2017, and İmamoğlu's continued role as the country manager for Storytel Turkey. Understand how İmamoğlu's initiatives, first with Seslenen Kitap and now with Storytel, have contributed to the widespread adoption of audiobooks in Turkey, shaping the future of digital reading in the country.