Explore data marketing techniques utilizing the value framework "SOCIETAS" in this 28-minute conference talk. Learn how SynergyMarketing's R&D department has implemented practical approaches to build better customer relationships through quantitative analysis of values. Discover real-world examples of "value-based marketing" and gain insights into the natural language processing technologies employed in these strategies. Delve into the innovative methods that combine data analytics with customer value assessment to enhance marketing effectiveness and foster stronger connections with target audiences.