Discover how to leverage AI-driven search technology to make Salesforce smarter in this 17-minute conference talk by Andrew McKay from BasisTech. Learn why smarter search leads to greater insights and intelligent action within Salesforce and other company applications. Explore the importance of matching engines and how they can uncover hidden value in your data and files. Gain practical knowledge on transforming data into insightful actions using AI-powered search and analysis techniques. Whether you're a Salesforce user or interested in advanced search capabilities, this presentation offers valuable insights on maximizing the potential of your enterprise data.