Explore the concept of privacy as a business model in this 18-minute conference talk by Ross Sharrott from Moneytree at BDAT@ILS 2017. Delve into the global trend of open banking and its impact on data analysis, emphasizing the crucial role of privacy and security in data-driven businesses. Learn about the importance of transparency, trust, and consumer choice in the emerging data environment. Discover key topics such as PSD2 implementation, opportunities in open banking, nonconsensual data sales, communication in plain language, and unified opt-in processes. Gain insights on how to build a sustainable big data business while prioritizing privacy and security measures.