Explore the world of hand lettering and creative entrepreneurship in this 51-minute video featuring Becca Clason, founder of LetterWest conference and renowned tactile lettering designer. Discover insights on building a niche community, creating stop motion videos, and developing a successful career in food lettering and animations. Learn about Clason's journey, her impressive client list, and her role as a creative director. Gain valuable tips on sharing your work, finding inspiration, and improving your craft. Understand the equipment and time investment required for stop motion projects, and receive advice on gaining traction in the industry. Dive into topics such as Instagram strategy, self-improvement, and the importance of consistently producing and sharing your work.