Save Big on Coursera Plus. 7,000+ courses at $160 off. Limited Time Only! Grab it Explore the journey of Sentry from an open-source side project to a successful business in this insightful 1 hour 45 minute talk by founder David Cramer. Discover how Cramer's experiences at Disqus and Dropbox shaped Sentry's development, focusing on error capturing and deduplication for developers. Learn about the technical decisions that enhanced Sentry's versatility, the power of SQL databases in architecture, and the importance of a fast development environment. Gain valuable insights into brand-driven marketing strategies, creative campaigns, and the challenges of positioning complex technical products. Understand the significance of user feedback, simplicity in product development, and the founder's passion in driving a startup's success. Delve into topics ranging from open-source technology challenges to the intricacies of building brand recognition and authenticity in the tech industry.