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Explore the journey of developing a highly scalable image storage solution using AWS Serverless at ip.labs in this conference talk from GOTO Amsterdam 2024. Learn about the challenges faced with the previous solution based on ALB, EC2, EBS, and EFS, and discover the motivation behind reimplementing the image storage system. Dive into the current architecture leveraging AWS Serverless services, examining the benefits gained and obstacles overcome. Gain insights into architecting with AWS serverless quotas in mind, making crucial architectural decisions, and addressing the complexities of request tracing. Understand how ip.labs, a leading white label e-commerce software imaging company, processes millions of images daily for photo products like prints, photobooks, and calendars.