Save Big on Coursera Plus. 7,000+ courses at $160 off. Limited Time Only! Grab it Explore the power of authenticity in building lasting client relationships through this insightful 51-minute conference talk presented by the Drupal Association. Discover how being genuine and expressing emotions can create a contagious atmosphere of trust and connection. Learn strategies for incorporating authenticity into professional interactions, and understand the impact it can have on fostering strong, enduring partnerships with clients. Gain valuable insights on how to break down barriers, communicate more effectively, and create meaningful connections that go beyond traditional business relationships.