Save Big on Coursera Plus. 7,000+ courses at $160 off. Limited Time Only! Grab it Explore a novel approach to generating ad revenue for mobile apps without compromising user experience or in-app purchases in this 37-minute conference talk from the 2023 MayDay Data Science Festival. Discover methods for measuring the net impact of ads and leveraging machine learning models to determine ad eligibility for users. Delve into the challenges of measuring cannibalisation rates and learn how to validate and refine this innovative approach. Gain insights into optimizing ad strategies for mobile app developers seeking to monetize their products effectively while maintaining a balance between revenue generation and user satisfaction.