Save Big on Coursera Plus. 7,000+ courses at $160 off. Limited Time Only! Grab it Explore the emotional rollercoaster of product-market fit discovery through the experiences of Leanplum and CleverTap in this 39-minute conference talk from ISTA. Learn about initial ideation, validation processes, competitor analysis, and pivoting strategies as shared by industry leaders Momchil Kyurkchiev, Ivailo Ivanov, and Anand Jain. Gain insights into the challenges of finding and maintaining product-market fit, including mini pivots, platform development, and reigniting growth. Discover the counter-intuitive journey that led to Leanplum's successful acquisition by CleverTap and uncover valuable lessons for entrepreneurs and product managers seeking to navigate the complex landscape of product development and market alignment.