Product Analytics at Meta, Personalising the Conversion Experience
Description:
Save Big on Coursera Plus. 7,000+ courses at $160 off. Limited Time Only!
Grab it
Explore a 46-minute Data Science Festival talk where Meta engineers Michael Whitelegge and PG Calzi demonstrate how data and analytics drive product development decisions at Meta, using Facebook and Instagram Shops as a case study. Gain insights into the crucial roles Data Engineering and Data Science play in iterative product development, with a focus on personalizing conversion experiences. Presented as part of the Data Science Festival Oktoberfest 2024 event, this high-level overview provides valuable perspectives from one of tech's leading companies on leveraging data science for product optimization and user experience enhancement.
Product Analytics and Personalization for Facebook and Instagram Shops