Save Big on Coursera Plus. 7,000+ courses at $160 off. Limited Time Only! Grab it Explore how businesses can leverage innovative data handling techniques from online dating platforms in this 47-minute conference talk from GOTO Amsterdam 2015. Dive into the world of graph databases and algorithms as Rik Van Bruggen, Regional Territory Manager for Neo Technology, reveals how these tools can improve customer service, boost retention, and reduce fraud. Learn about querying graph data, types of relationships, and long notation. Discover new patterns in data analysis, including safety graphs and complex patterns. Examine how these techniques can be applied to business loans, fraud prevention, and network analysis. Gain insights into graph visualization, machine learning applications, and the importance of domain expertise. Understand the advantages of graph databases over traditional transactional databases for discrete data analysis and pattern recognition in various business contexts.