Save Big on Coursera Plus. 7,000+ courses at $160 off. Limited Time Only! Grab it Explore the journey of adopting functional programming and maximizing its positive side effects in this 57-minute conference talk from GOTO Berlin 2015. Discover how bet365, under the guidance of Dan Macklin, Head of Research & Development, embraced Erlang to reinvent their technology stack. Learn about the company's culture, mission, and the advantages of functional programming. Delve into the adoption process, including the need for balance and widening involvement. Gain insights on identifying, measuring, and maximizing the positive outcomes of technology adoption. Follow the presentation's progression from bet365's history to the practical implementation of Erlang, concluding with strategies for maximizing side effects in functional programming adoption.