Save Big on Coursera Plus. 7,000+ courses at $160 off. Limited Time Only! Grab it Explore the evolving landscape of customer demands and business practices in this thought-provoking TEDx talk. Delve into the challenges of meeting modern consumer expectations for lower prices, higher quality, and sustainability. Discover how innovative businesses can revolutionize markets by prioritizing customer education, embracing full transparency, and offering competitive pricing. Examine the potential for new companies to challenge established brands that rely on premium pricing strategies. Gain insights from Sebastian Herz, co-founder of Zignify Global Product Sourcing, as he shares his perspective on building successful enterprises founded on honesty, transparency, and affordability in today's rapidly changing business environment.