Save Big on Coursera Plus. 7,000+ courses at $160 off. Limited Time Only! Grab it Explore the transformative potential of Generative AI for MarTech and agency operations in this 14-minute lightning talk by Jason Brown from Acxiom/IPG. Discover how businesses in marketing and advertising can leverage GenAI to address real-world challenges, driving innovation, personalization, and efficiency. Learn about practical applications of GenAI powered by solid data foundations, including enhancing customer insights, optimizing campaign strategies, and improving ROI. Gain insights into creating hyper-personalized customer experiences, automating content generation, and implementing predictive analytics. Understand best practices for data management, integration, and analysis to equip your organization for the next wave of AI-driven solutions in the marketing and agency landscape.