Save Big on Coursera Plus. 7,000+ courses at $160 off. Limited Time Only! Grab it Explore the intersection of sports and AI in this 24-minute talk by Behshad Behzadi, CTO and Chief AI Officer at Sportradar. Discover how AI enables precise personalization in sports experiences, learn when to use generative AI versus traditional coding, and gain insights on building moats through data and customer relationships. Understand the importance of good governance when adopting AI in corporations, and hear lessons from launching Google Assistant. Gain perspective on focusing on user needs over competition, and explore Behshad's predictions for the future of AI in creating the "ultimate assistant" and curing diseases within the next two decades.