Explore a spontaneous conference talk given by Torsten Hoefler at the 42nd anniversary Salishan Conference on High-Speed Computing in 2023. Delve into the intriguing topic of optimizing Fortran code for accelerator devices through data-centric representation. Learn about the groundbreaking work led by Alexandru Calotoiu at the Scalable Parallel Computing Lab (SPCL) at ETH Zurich. Discover how this 21-minute presentation challenges the notion that Fortran is obsolete and instead proposes innovative methods to breathe new life into this classic programming language.