Explore the cutting-edge world of quantum optimization with neutral atoms in this insightful conference talk from QHack 2023. Delve into the fundamentals of quantum computing and its new rules as Pedro Lopes, Business Developer at QuEra, introduces the concept of neutral-atom quantum processors. Discover the power of Analog Processing and Field Programmable Qubit Arrays (FPQAs), learning how they enable efficient problem encoding. Gain a deeper understanding of qubits as "puffed atoms" and explore algorithm time evolution through analog quantum dynamics control. Uncover the fascinating phenomenon of Rydberg blockade and its implications for quantum computing.