Explore Walter Benjamin's seminal essay "The Work of Art in the Age of Mechanical Reproduction" in this 28-minute lecture from NPTEL-NOC IITM. Delve into Benjamin's groundbreaking analysis of how technological advancements in reproduction have transformed the nature and perception of art. Examine the concept of aura and its relationship to original artworks, and consider the implications of mass reproduction on artistic authenticity and cultural value. Gain insights into the democratization of art and its sociopolitical ramifications in the modern era. Engage with critical theories that continue to shape our understanding of art, media, and technology in contemporary society.