Discover how Square Enix leverages Google Cloud Platform to enhance player engagement and satisfaction through data and AI in this 28-minute conference talk. Learn about the company's in-house solution, Single Gamer View, which manages vast amounts of data across all business points. Explore how the Data Engineering team adopted GCP solutions to build a centralized data lake and overcame challenges in handling large volumes of real-time data. Gain insights into the data science capabilities and integrated machine learning models that go beyond typical data lake and reporting solutions. Witness demonstrations of machine learning applications for major titles like Final Fantasy XIV and Life is Strange: True Colors. Understand how Google Cloud's Vertex AI solution supports Square Enix's evolving data and machine learning journey to deliver business success.