Explore the crucial concepts of grounding, embeddings, and vector search for building reliable generative AI services in this 12-minute video from Google Cloud Tech. Learn how to integrate large language models (LLMs) and AI chatbots with existing IT systems, databases, and business data while addressing challenges such as precise product memorization and hallucination issues. Discover the Vertex AI Embeddings API and Matching Engine as tools for grounding LLMs. Gain insights into enterprise-level implementation of generative AI through practical examples, demonstrations, and resources including blog posts, semantic search demos, and Google's Machine Learning Crash Course on embeddings.