Explore the creative process and personal passion in design through a TEDx talk by Grammy-nominated Vietnamese creative director Duy Dao. Discover how observing hidden details in everyday life, such as the intricacies of 'phở' restaurants and dining habits, can fuel creative development. Learn about the concept of 'personal pursuit' and its role in creating universal works. Gain insights into Dao's five 'PERSONAL' factors, a powerful toolkit for creative work. Understand the importance of creating for oneself first to achieve universal appeal in art, design, and other creative endeavors. Draw inspiration from Dao's impressive career, including his Grammy nomination for album art direction and multiple international design awards.