Explore the critical importance of data governance in IT organizations and learn how to make it a business priority in this 21-minute conference talk from SQLBits. Discover strategies for building an effective data governance function within your company, emphasizing that it should not be solely an IT responsibility. Gain insights from speaker Joey D'Antoni on how to help your organization understand and properly manage its data assets. Access additional resources, including the speaker's blog, to further enhance your knowledge of data governance best practices.