Explore how Large Language Models (LLMs) are transforming marketing strategies in this 20-minute conference talk from Conf42 LLMs 2024. Delve into the layers of generative AI, learn to optimize marketing metrics using LLMs, and discover practical use cases. Witness demonstrations, including an Amazon Party Rock demo, and gain insights into potential challenges. Engage with the speaker, Venkata Sai Chaitanya Gatreddi, as he shares expertise on leveraging LLMs to revolutionize marketing approaches.