Explore the intersection of Rust programming and generative AI in this conference talk from Conf42 Rustlang 2024. Delve into the fundamentals of generative AI, its building blocks, and the core features of Rust that make it suitable for AI development. Examine the challenges faced in AI applications and understand why Rust is emerging as a powerful tool for creating scalable AI systems. Learn about the Polaris case study and gain insights into the current state of Rust in AI. Conclude with a discussion on future prospects and potential advancements in the field of AI development using Rust.