Explore the potential of Rust in data engineering through this 16-minute conference talk from Conf42 Rustlang 2024. Delve into the reasons for choosing Rust, its performance and safety features, and how it enhances concurrency and productivity. Discover the advantages of Rust and its common applications, with a specific focus on its role in data engineering. Examine a case study on real-time analytics using Rust, and gain insights into the language's future prospects. Learn how Rust empowers fearless programming and its impact on the data engineering landscape.