Explore a thought-provoking conference talk from Data Science Conference Europe 2023 that delves into the revolutionary potential of Large Language Models (LLMs) in transforming the search industry. Discover how cutting-edge models like Bard, GPT, and Claude are pushing boundaries in content generation, from scientific hypotheses to code scripts. Learn about the current limitations of LLMs, including their struggles with factual accuracy and lack of innate knowledge, while understanding how these challenges compare to traditional search engines' strengths. Gain insights into the innovative Source Frontier concept from Information Retrieval, which leverages billions of vectorized text segments to enhance LLM performance and validate information across multiple sources. Delivered by Miodrag Vladic in Belgrade, this 20-minute presentation offers a balanced perspective on the future intersection of LLMs and search technology.