Explore a 22-minute conference talk from SK TECH SUMMIT 2023 focusing on AI Project-Based Learning (PBL) as a core methodology in SK's Digital Transformation journey. Learn how SK member companies solve real-world problems through a unique 'Learning & Problem-solving Program' where employees directly utilize AI solutions. Discover the collaborative process between data analysis mentors and employees that leads to practical outcomes through organizational sponsorship. The speaker, Noh-sang Kwak from SK C&C, brings his expertise as a Data Scientist with a Ph.D. in Brain Engineering, sharing insights on how analyzing customer data across various industries contributes to business decision-making. Delivered in Korean, this presentation demonstrates how SK's approach to AI implementation fosters employee skill development while addressing actual workplace challenges.