Watch a detailed video review exploring the upcoming Generative AI features in Adobe Premiere Pro, powered by Adobe Firefly. Discover how professional video editors will soon leverage revolutionary capabilities including Object Addition, Object Removal, and Generative Extend functionalities. Learn about Adobe's early research collaborations with OpenAI, Runway and Pika Labs, and understand how the new Content Credentials feature will track AI model usage in media creation. Gain first-hand insights into these transformative tools scheduled for release in 2024, examining their potential impact on video editing workflows and creative possibilities.