Explore the fascinating connections between architecture and UX design in this 20-minute conference talk from the ISTA Conference. Discover how Anna-Mariya Hristova, UX Design Specialist at SAP Labs Bulgaria, draws intriguing parallels between these two disciplines. Learn about the shared principles of strength, usability, and beauty that have defined good architecture for over 2000 years and how they apply equally to creating excellent UX products. Dive deep into the similarities between architectural and UX design thinking, gaining insights into how both fields aim to create good products through a common design mindset. Gain a fresh perspective on UX design by understanding its connections to the time-tested principles of architecture.