Explore the profound connection between celebration and sustainability in this thought-provoking TEDx talk. Delve into the concept of ecological imagination and how it relates to our sentimental relationships with nature. Discover how celebrations can serve as powerful reminders of our forgotten connections to the environment. Learn from Luka Strings' diverse experiences as a PR professional, cultural studies student, and shamanic practitioner as he examines the universality of celebration across different cultures and industries. Gain insights into how gratitude and appreciation for nature are deeply embedded in celebratory traditions worldwide. Reflect on the potential of celebrations to touch our hearts and inspire a more sustainable future. Challenge yourself to reconsider the time and money spent on celebrations and their ultimate goals.