Explore the creative process behind OK Go's innovative music videos in this 18-minute TED Talk. Discover how the band generates ideas for their visually stunning productions, including zero-gravity dancing, ultra-slow-motion performances, and a warehouse-sized Rube Goldberg machine. Join lead singer and director Damian Kulash as he shares insights on finding wonder and surprise in the creative process, interspersed with live performances of "This Too Shall Pass" and "The One Moment." Gain valuable inspiration for your own creative endeavors and learn how to approach idea generation with a fresh perspective.