Explore the psychology behind poor decision-making and discover effective strategies for behavior change in this insightful 15-minute TED Talk by psychologist Dan Ariely. Delve into the reasons why people often make bad choices despite knowing better, and learn about innovative techniques that can motivate individuals to make positive changes, even if for unconventional reasons. Examine concepts such as financial literacy, environmental influences, confounded design, friction, loss aversion, and the impact of invisible activities on decision-making processes. Gain valuable insights into human behavior and practical approaches to encourage better choices in various aspects of life, including a fascinating example involving funeral insurance.