Explore a thought-provoking conference talk that delves into the evolving nature of cyber campaigns and their role in modern power politics. Examine how state and semi-state actors are utilizing cyberspace as a new field of competition, moving beyond the concept of cyber war towards more nuanced strategies. Learn about the structural imperatives of cyberspace and how they shape the behavior of actors in this domain. Discover why cyber campaigns have become a salient alternative to traditional warfare for achieving strategic outcomes. Analyze the limitations of conventional approaches like norms setting, deterrence, and resilience in addressing current cyber policy challenges. Gain insights into a proposed set of new measures to tackle these evolving threats. Understand the implications of cyberspace's interconnectedness and constant contact on international relations and security strategies.