Explore software performance optimization and scaling strategies in this 20-minute conference talk from Conf42 Rustlang 2024. Delve into the importance of software in daily life and core strategies for enhancing performance and scalability. Learn techniques for code and resource optimization, architectural design, profiling, monitoring, and algorithm improvement. Discover database and backend optimization methods, scaling strategies, caching techniques, and the implementation of asynchronous processing and microservices. Examine real-world case studies, best practices, and future directions in software optimization. Gain valuable insights to improve your software development skills and create more efficient, scalable applications.