Explore UX design fundamentals and discover how users truly perceive application interfaces in this insightful conference talk. Delve into crucial principles governing human brain and visual system interactions with digital screens. Examine Gestalt principles for effective grouping and highlighting, understand inattentional and change blindness, learn how users scan through views, and master techniques to enhance interface clarity through emphasis levels. Participate in interactive tests to experience these principles firsthand, gaining a deeper understanding of user challenges when interfaces neglect proper design principles. Gain valuable insights into AB testing, awareness tests, peripheral vision, user expectations, mental models, figure-ground relationships, visual processing, and Gestalt principles of proximity, similarity, and continuity. Learn to prioritize information importance, leverage user priming, highlight critical actions, and avoid manipulative design practices. Explore the significance of archetypes, color theory, signaling, and colorblindness considerations in interface design. Discover effective mapping techniques, context-aware displays, noise reduction strategies, and methods to create clear visual hierarchies while minimizing distractions. Read more