Explore data science techniques used to influence populations and sway elections in this thought-provoking conference talk. Delve into prediction markets, voter segmentation, and psychological manipulation strategies. Examine real-world examples of election interference, including gerrymandering, voter suppression, and social media manipulation. Learn about behavioral psychology concepts like the compensation effect and obedience to authority, and how they can be exploited. Analyze case studies such as Brexit and the rise of post-factual societies. Gain insights into probabilistic modeling, A/B testing, and uplift modeling in the context of political campaigns. Understand the potential dangers of these techniques and their implications for democracy in the digital age.