Explore the intricate relationship between information, social media, and artificial intelligence in this thought-provoking keynote address. Delve into the self-sustaining machine of data exchange, where individuals serve as both contributors and consumers. Examine the potential consequences of unchecked information flow and the growing influence of AI in our interconnected world. Investigate topics such as curated environments, algorithmic control, censorship, micro-targeting, and the ethical implications of emerging technologies like facial recognition and fake video generators. Consider the critical questions surrounding freedom on the internet, bias in data modeling, and the long-term effects of our current trajectory. Reflect on the warning signs that may be overlooked as we navigate this rapidly evolving digital landscape.