Explore the transformative power of design in this 38-minute conference talk by Paal Holter at NDC Conferences. Delve into the rapid pace of change and the challenges organizations face in keeping up with shifting market expectations and increasing complexity. Discover how design has evolved to become a crucial facilitator for innovation in the midst of technological advancements. Learn about the concepts of design thinking and transformative design, and understand why collaboration between designers and technologists is essential for crafting meaningful and valuable solutions for the future. Gain insights into how to navigate the current "golden age of design" and create value amidst ongoing transformations.